Sudhir Singh

What we do&nbsp;&rsaquo;&nbsp;By expertise&nbsp;&rsaquo;&nbsp;Brand & Communication&nbsp;Brand & Communication. <ul><li>RSS</li><li>Share</li></ul> Building brands for growth <p>&nbsp;</p><p>Brand success is ultimately dependent on consumer behaviour &ndash; more people choosing your brand on more occasions. Understanding the true dynamics of decision making is therefore critical in order to deliver meaningful insight that can inform brand and communication strategy.</p><p>Yet too many research models are based on outdated thinking. At TNS we harness new learnings from neuroscience and behavioural economics to challenge the assumed wisdom of the industry. We apply new technologies to reveal deeper insights. Our pioneering brand and communications tools provide a precise understanding of how people make decisions their underlying motivations and the strategies that can be employed to grow your brand for long term success.</p><p>&nbsp;</p> Our Brand & Communication research tools: <ul><li>Brand strategy</li><li>Communications effectiveness</li><li>Brand performance</li></ul> Building irresistible brands <p>Need Scope is a unique brand planning system to help develop and manage irresistible brands. Using proprietary models Need Scope uncovers the drivers of irresistibility in brands; and adds value throughout the marketing process.</p> Winning the brand share battle <p>Conversion Model provides detailed insights into category dynamics and spending patterns pinpointing opportunities to attract new consumers re-win existing ones and to optimize their spending. It uses a precise understanding of today&rsquo;s market to predict tomorrow.</p> How we&rsquo;ve helped our clients&nbsp;Unwrapping emotional needs to increase share Need Scope&nbsp;Brand & Communication&nbsp;FMCG&nbsp;Putting the sparkle into innovation strategy Need&nbsp; Scope&nbsp;Brand & Communication&nbsp;FMCG&nbsp;Riding back to market leadership Need Scope&nbsp;Brand & Communication&nbsp;Automotive&nbsp;Identifying barriers to growth Conversion Model&nbsp;Brand & Communication&nbsp;Technology Identifying growth opportunities in new markets Conversion Model&nbsp;Brand & Communication.