Kirpa Singh Gulati

Our Design Philosophy<b><br /></b><br />The young and dedicated team at Cutting EDGE works with the strong desire to make 'India proud' with its commitment to develop and offer International quality products at affordable prices.<br /><br />The company's policy is one of continuous development. The company has as of today cumulatively developed and innovated over 250 products & designs for its customers & many more innovative products are in various stages of development.<br /><br />Our design focus couldn&rsquo;t be simpler - to provide solutions to everyday problems to make daily routines in our life so much easier. A blend of functional and aesthetic engineering with a touch of modern elegance and infusion of the latest design tech keeps us ahead of the curve to create products that serve a strong purpose while maintaining an aura of sheer beauty.<b><br /></b>Brand Significance<br /><b><br /></b>Cutting EDGE is a true pioneer of Microwave Cookware & Cooking in India. Boasting of perhaps the single largest and most diverse range of Microwave cookware across any brand that has been developed specially with the Asian & Indian cooking requirements in mind our product range helps make the Microwave a full-fledge cooking appliance rather than for reheating applications only. Our Microwave cookware has been widely appreciated by all leading microwave brands pan India.We also cater to products across several other categories such as Kitchen Storage Serveware Dinner Sets Tableware Lunch Sets & Boxes Cutlery Multi Utility Products and more!Innovation<br /><br />The company has developed a range of Health and Hygiene products like Tooth-Brush Holders Razor Guards and Tube Squeezers with unique one-of-a-kind functionality and extremely low & affordable costs. We have launched several products with unique USP&rsquo;s across categories from patented Storage Solutions that create more space than you use to Tongs that can split into two separate servers from casseroles that are microwavable to Cups with a built in coaster at the bottom. These patented and design registered products are now available across the online Indian marketplace and ready for a Global Launch.<br /><br />Within a short span of over a few years Cutting EDGE has grown to be a sought after supplier to MNC's like LG Whirlpool Godrej Panasonic Electrolux Videocon Samsung National Haier Sanyo Amway CNBC & Star Channels as well as reputed Indian giants such as Times Internet IFB BPL Spencers&rsquo; Big Bazaar Prestige e-zone Bajaj etc.<br /><br />The company has to its credit the development of the worlds&rsquo; first Microwavable Idli maker and Microwave Pressure-cooking system. We get into the tiniest of details to ensure that we meet or go above & beyond the best of international standards in every single product. We take immense pride in our work culture and our design philosophy to ensure that every customer gets a world class experience with us.<br /><br />Every Cutting EDGE product carries our signature &ldquo;Proudly Made in India&rdquo; on the product as our commitment to delivering a quality product and to be a recognized Global Brand grounded to our roots. Our products are made out of special Virgin Non-Toxic & 100% Food grade polymers & undergo rigorous testing. They are certified by 3P Internationally Recognized Laboratories to meet the highest international standards in Food Safety and Regulation.<br /><br />Our Brands<b><br /></b><br />Over the years we have focussed on various target groups and market segments with unique offerings and services across the spectrum from affordable living to Designerware & Premium luxury and everything in between.<br />Our sub-brands include: <ul><li>CRE8 HOUSEWARE&nbsp;</li><li>KITCHEN DUNIYA&nbsp;</li><li>Abode Houseware</li></ul>